Greg McCarthy is a multidisciplinary artist based in Toronto, who works primarily in collage and photography. Over the years his art has dealt with a number of concepts, which include promotional advertising in the music industry, tourism in the Niagara region, and issues surrounding historic depictions of national identity in Canada.
McCarthy’s most recent body of work examines the role played by William Notman, a photographer based out of Montreal during Canada’s formative years, in shaping the country’s national identity. In this body of work, physical process is an integral part of the concept. McCarthy makes use of large scale digital prints of Notman’s photographs and subjects them to an intense collage and re-assemblage process. This means of reproduction and physical de-construction are representative of how the historical photographs function within a contemporary Canadian context.